Who are we?

Our story

Doctor Scritch was born in Belgium from a simple idea: to reinvent breakfast cereals by combining pleasure, quality, and authenticity. The brand was founded by Antonio Ciadamidaro, driven by the belief that cereals could be much more than just an industrial product.

Passionate about nutrition, taste, and innovation, he surrounded himself with like-minded individuals: to offer cereals that are both tasty and honest.

Inspired by Belgian know-how and a desire to eat better every day, Doctor Scritch has distinguished itself from the very beginning with a bold and transparent approach.

The name Doctor Scritch reflects this spirit: a nod to expertise, curiosity, and the desire to experiment, always with a touch of fun.

Over time, the brand has established itself as a committed Belgian brand, attentive to consumer expectations and the challenges of more responsible eating.

The rigorous selection of ingredients and the care taken with each recipe allow for the right balance between pleasure and well-being.

Today, under the impetus of its founder and team, Doctor Scritch continues to innovate with the same ambition as at its inception: to transform breakfast into a delicious and positive moment, while remaining true to its values.